In 1976, founders Phyllis Brody and Evelyn Greenwald believed in the power of creativity in children's lives. They created simple, engaging experiences that encouraged children to make choices and build confidence—a mission that continues to inspire young creators today.
1970's
Founded as Creativity Art Activities, Inc. by Phyllis Brody & Evelyn Greenwald.
1980's
The Creativity for Kids® name is introduced, expanding into specialty toy stores and introducing the iconic yellow logo.
Early 1990's
Sold nationwide and in Canada, earning recognition as an award-winning creative activities brand.
Late 1990's
Receives the Corporate Citizen Award from President Clinton, launches the first specialty toy website, and acquired by Faber-Castell in 1999.
2000's
Expands worldwide, bringing award-winning creative experiences to more families.
2010's
Continues developing award-winning creative experiences that build confidence through creativity.
2020's
Today: Expands into new creative categories, including sensory experiences, while continuing worldwide growth.
